Carl’s Jr. and Hardee’s Raise More Than $900,000 to Fight Breast Cancer
“Pink Star” restaurant donation program raised breast cancer awareness and funds.
Through its “Pink Star” fundraising campaign for breast cancer awareness Carl’s Jr. and Hardee restaurants have raised over $900,000 to fight breast cancer. During the three-week, in-store fundraiser in May, guests at Carl’s Jr.® and Hardee’s® restaurants across the United States donated to the campaign, in support of the National Breast Cancer Foundation (NBCF).
For each $1 donation, restaurant guests received a commemorative pink Happy Star cutout to personalize and place on a restaurant lobby display.
The check for $900,000 was presented to Janelle Hail, CEO of the National Breast Cancer Foundation (NBCF) to help the NBCF’s ongoing program to offer free mammogram and treatment programs at hospitals and clinics in 25 states.
“The outpouring of support and the generosity of our guests is quite simply breathtaking and very humbling indeed,” said Andrew Puzder, president and CEO for CKE Restaurants. “We are also extremely proud of all of our restaurants, both company and franchise, whose enthusiasm allow us to grow this program with each passing year. Every pink Happy Star that stood proudly on our walls showed one person’s pledge and our company’s commitment to supporting worthy organizations and causes, like those championed by the NBCF.”
The “Pink Star” program was initiated in 2005 by the Carl’s Jr. franchise body, the Star Franchise Association and raised $175,000. Within three years, the total amount raised has increased more than five-fold to $900,000. This year’s donation was made possible by generous guests at more than 3,200 Carl’s Jr. and Hardee’s franchise- and company-operated restaurants across the country.
“Support from CKE Restaurants, Inc. and their Carl’s Jr. and Hardee’s restaurant locations is invaluable to the National Breast Cancer Foundation, and subsequently, to those women whose lives will be saved as a result of this campaign,” said NBCF CEO Janelle Hail. “Because of ‘Pink Star’, we can grow our educational programs and have a broader reach for our message of early detection. Not only that, but we can provide even more women in lower-income brackets or without access to adequate insurance mammograms - truly one of the best early detection methods we have. Thank you so much to CKE, Carl’s Jr. and Hardee’s for their heroic efforts.”
Source: Carl’s Jr. and Hardee’s Press Release